Amazon Core Web Vitals
How real Chrome users experience www.amazon.com, from Google's Chrome UX Report: the 75th percentile of visits on every device.
Amazon fails Core Web Vitals
Sep 26 – Oct 23, all devices
INP
160 ms
Good
LCP
1.7 s
Good
CLS
0.13
Needs improvement
FCP
993 ms
Good
TTFB
607 ms
Good
INP over time
Weekly p75. The dashed line is the 200 ms "good" threshold.
What the numbers say
- Amazon fails Core Web Vitals on Cumulative Layout Shift (0.13, good is 0.10 or less).
- Among 11 e-commerce sites we track, Amazon has the 2nd fastest LCP.
- INP has held steady around 158 ms over the last 25 weeks.
Keep a site like this from getting slower
Real-user data shows a regression weeks after it ships. Vitalgate runs Lighthouse on every pull request and fails the check when a change breaks budgets like these: LCP ≤ 2.5 s, CLS ≤ 0.13, FCP ≤ 1.8 s.
Other e-commerce sites
| Site | Core Web Vitals | LCP | INP | CLS |
|---|---|---|---|---|
| eBay | Passes | 2.0 s | 153 ms | 0.03 |
| Etsy | Passes | 2.1 s | 131 ms | 0.00 |
| Walmart | Fails | 2.8 s | 159 ms | 0.06 |
| Target | Fails | 2.7 s | 197 ms | 0.29 |
| Best Buy | Fails | 2.6 s | 162 ms | 0.12 |
| Nike | Passes | 2.3 s | 173 ms | 0.07 |
| IKEA | Passes | 1.2 s | 112 ms | 0.04 |
| AliExpress | Passes | 2.1 s | 128 ms | 0.10 |
| Mercado Libre | Passes | 1.8 s | 139 ms | 0.00 |
| Apple | Fails | 2.8 s | 119 ms | 0.08 |