Apple Core Web Vitals
How real Chrome users experience www.apple.com, from Google's Chrome UX Report: the 75th percentile of visits on every device.
Apple fails Core Web Vitals
Sep 27 – Oct 24, all devices
INP
118 ms
Good
LCP
2.7 s
Needs improvement
CLS
0.08
Good
FCP
2.0 s
Needs improvement
TTFB
1.2 s
Needs improvement
INP over time
Weekly p75. The dashed line is the 200 ms "good" threshold.
What the numbers say
- Apple fails Core Web Vitals on Largest Contentful Paint (2.7 s, good is 2.5 s or less).
- The server answers slowly: time to first byte is 1.2 s, 42% of the LCP time, so a faster backend or cache would help most.
- Among 11 e-commerce sites we track, Apple has the 9th fastest LCP.
- INP has held steady around 118 ms over the last 25 weeks.
Keep a site like this from getting slower
Real-user data shows a regression weeks after it ships. Vitalgate runs Lighthouse on every pull request and fails the check when a change breaks budgets like these: LCP ≤ 2.8 s, CLS ≤ 0.10, FCP ≤ 2.1 s.
Other e-commerce sites
| Site | Core Web Vitals | LCP | INP | CLS |
|---|---|---|---|---|
| Amazon | Fails | 1.7 s | 160 ms | 0.13 |
| eBay | Passes | 2.0 s | 153 ms | 0.03 |
| Etsy | Passes | 2.1 s | 131 ms | 0.00 |
| Walmart | Fails | 2.8 s | 159 ms | 0.06 |
| Target | Fails | 2.7 s | 197 ms | 0.29 |
| Best Buy | Fails | 2.6 s | 162 ms | 0.12 |
| Nike | Passes | 2.3 s | 173 ms | 0.07 |
| IKEA | Passes | 1.2 s | 112 ms | 0.04 |
| AliExpress | Passes | 2.1 s | 128 ms | 0.10 |
| Mercado Libre | Passes | 1.8 s | 139 ms | 0.00 |